The History Behind Our Logo

The History Behind Our Logo

The logo designed for Cross Bone Outfitters has a long history etched from the time I spent in the service.  The history behind our logo is directly related to my first unit in the Marine Corps, and is also the first unit I went to combat with in 2003 during Operation Iraqi Freedom.  To every Marine who’s ever served in Suicide Charley, the skull and cross bone guideon has been a source of pride and motivation.  It all started on this day in 1942 on Guadalcanal.

As stated in the Official History of Suicide Charley on the company website –

On 24 October 1942, the 1st Marine Division was occupying a defensive position around Henderson Field on Guadalcanal. The 1st Battalion 7th Marines, commanded by LtCol Lewis B “Chesty” Puller helped form this line.  “C” Company was flanked by “B” Company on the right and “A” Company on the left.

At approximately ten pm on 24 October 1942, the Japanese launched a major offensive, throwing three regiments and part of a brigade against the battle-weary disease ridden Marines. Charley Company received the brunt of the Japanese attack.  The morning of 25 October found the defensive line of the 1st Marine Division still intact.  The Japanese attack had been repelled.

Later that morning, a flag appeared over the “C” Company position. It consisted of white Japanese parachute material with a skull and crossbones crudely painted on it and inscribed with the word 1st Battalion, 7th Marines “Suicide Charley”.  The flag continued to appear throughout the hard-fought battle for Guadalcanal.

The “Suicide Charley” flag was not seen again until the battle for Peleliu.  During one particular phase of that bloody battle, a replica of the original appeared briefly to inspire the tired Marines to victory.

Korea provided the stage for the next appearance of this battle symbol.  While on “R&R” in Japan, some members of “C” Company, 1st Battalion 7th Marines, had a new “Suicide Charley” flag made and proudly carried it back to Korea, misspelled name and all.

From that day on, the black and white “Suicide Charley” flag has traveled the world over with the company.  Many replicas of the original flag have come and gone throughout the years.  The history of  “Suicide Charley” has been passed to each new generation of Marines.  In 1961 the Commanding General of the 1st Marine Division authorized “C” Company, 1st Battalion, 7th Marines to display and carry the “Suicide Charley” guidon at all official ceremonies and functions.  The tradition remains in effect today.

Every one of our Marines are proud of our illustrious history, and at Cross Bone Outfitters we strive to live up to that history in what we do.  So when you see our skull and cross bone logo, understand there is a lot more history behind it than what you may realize.  You’ll notice a very patriotic trend within our apparel items, which is not just appealing to American Patriots – it’s because in this family run business patriotism is a way of life.  Honor and integrity are not key words, but the basis of everything we do.  If it wasn’t, we would not be holding up the honor and distinction that our logo deserves given its roots.

To the Marines of Suicide Charley, both old and new, Semper Fi my brothers!


  • Chaz Hickcox

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